Toko Keperluan by Anggun Priambodo – Jakarta Picture

Toko Keperluan by Anggun Priambodo

This work recreates the experience of visiting an old-fashioned provisions shop – a toko keperluan as it is known in Jakarta, or a mamak shop as it is called in Singapore. Such small shops are typically found on street corners in Southeast Asia, but in many urban centres they are being replaced by minimart chains or franchises. The title Toko Keperluan (approximately, ‘A shop for your needs’) is ironic, as many items in the shop are anything but necessities, hence offering a critique of consumerism and how we often buy for recreation or on impulse, with shopping becoming a way to enjoy life or to re-live nostalgia, and the items we purchase become a means by which we define and project our ‘selves’. Through a series of humorous advertisements, the artist also attempts to promote the value of certain items by demonstrating their usefulness in ludicrous situations or scenarios.

Image published by Jnzl’s Photos on 2014-02-16 11:10:01 and used under Creative Commons license.

Tagged: , Toko , Keperluan , by , Anggun , Priambodo , provision , shop

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